Can you make money from your social media platform? (After all, you put enough blood, sweat , and tears to make it thrive.) The answer is yes!
Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into profit?s
I’m going to show you eight ways you can turn social media into money.
1. Attract the Right Audience
It’s easy to make a mistake to jump straight into sales. You ‘re seeking a business, after all, you need to make money.
But if you don’t have an audience, you’ll never see any profits at all.
Audience building needs to be a key element in your social media strategy. But how do you do that, and how do you guarantee that you are working in the right direction, and your followers are the ones who want to buy and speak about you on your social accounts?
Start with a persona
A individual is an image of your ideal consumer.
It will reveal to you:
- Key demographics of your target audience
- What they’re interested in
- The problems they want you to help them out
Here’s a list of examples that can help you create a person for your customer.
- If you’re at Woodlands pub, you know that you want to appeal to people who live in The Woodlands. You don’t want to attract people who live in Germany
- If you’re a sports bar, you ‘re going to want to attract people who enjoy sports. You don’t want to attract people who don’t like sports
- A dance club is going to want to attract people who like dance music, and so on
Create content that will attract your persona attention
Now that you know a little about the market you want to create, you can start creating content that’s going to draw them.
2. Engage your audience with polls and questions
Now that you know who you want in your audience, and you’re attracting them with content, it’s time to take your relationship to the next level.
You ‘re going to need to talk to your audience.
Conversations help to establish partnerships and trust. Your audience needs to be able to trust your business.
But how are you going to start a conversation? By asking questions.
3. Start with a survey
Polls are a quick way to engage customers with your social accounts.
You can use the built-in Poll features on Facebook pages , Facebook Groups , Twitter, and Instagram accounts. You’ll find that you can quickly gather votes, especially on Instagram stories and Facebook.
Please come up with a list of questions that are relevant to your persona or related to the goods and promotions you are running.
4. Write sales post
Experts are going to tell you that it’s wrong to sell, sell, sell on the social market. They ‘re right. You need public building and engagement posts to help build trust before you sell. But you still have to sell.
Sales posts must be part of your social posting strategy. In fact, they ‘re probably the most important posts you ‘re going to create. It’s worth taking a little time to create great sales posts.
I’ve got a formula designed to reel your audience in and encourage them to click the Buy button.
- What’s in it for the customer, what kind of problem do you solve?
- What are the options?
- How are you going to solve the problem?
- What the do they have to do next?
- Include an eye-catching, thumb-stop image.
Examples of this:
- “Do you spend too much time creating social media reports for your clients?
- “You tried the templates, but it still takes ages to collect the data? You tried some expensive social reporting tools, but they make things way too complicated?
- Reporting is easy at Agorapulse. You can view and download reports for your clients by clicking the button below.
- Now, sign up for a free account, we know you’re going to enjoy it.
Don’t forget to add the picture to it.
We ‘re used to seeing FAQs on blogs, but FAQ material fits well on the social side as well.
If you answer questions that your customers have (especially questions that stop them from clicking the Buy button), you can convert them to customers.
Make a list of commonly asked questions from your customers and create video content that answers them. Treat your subscription mailing list posts like sales posts.
6. Embrace the Testimony
We talked about building trust and how important it is to make sales. Testimonials are a good way to build trust. This should convince future buyers that they are making the right decision to buy from you.
You can get the testimonials by:
- Encouraging advice on your Facebook page
- Take existing testimonials and turn them into images
- Interviewing and sharing video with clients on your page
- Implement these and you’ll build a strategy to deliver sales and start monetizing the time you spend on social services.
Using the same method to fix the problem that the mailing list or lead magnet addresses and encourage people to subscribe to it. Here’s a post I used on Facebook that resulted in an immediate rise in subscribers to my blog.
If you build it, they ‘re going to come
I want you to understand the importance and power that each of these points will have on your ability to make money on social media.
I can’t show you a straight path to success. If you build links, I can’t promise you a lot of revenue. But I can guarantee that if you remain loyal, remain supportive, and stay who you are, people will be attracted to you and your voice on social issues.
Money is coming, but that’s going to happen later. Take the time to get to know your target and what it takes, and then create a trusted and engaging forum for that objective.